American Eagle’s new denim campaign doesn’t Photoshop celebs like basketball player Brandon Ingram.
The INSIDER Summary:
American Eagle’s new ad campaign is completely free of Photoshop.
The retailer continues to be praised for not editing its models.
Its latest denim campaign, #ICAN, features models including Iskra Lawrence, who is against using Photoshop, and Halima Aden, a popular hijab-wearing model.
American Eagle is occasionally in the news for offering impossibly small sizes
, especially when it comes to jeans
Given its limited sizes, you might be surprised to learn that the retailer doesn’t use Photoshop on its models.
While it’s not a new decision, the brand’s latest ad campaign (which we first spotted on PopSugar
) makes an effort to show its clothes on more realistic bodies.
The airbrush-free photos for its fall 2017 denim campaign, #ICAN
, feature models like Iskra Lawrence. The model has spoken out against using Photoshopped images
in the past, and is an ambassador for American Eagle’s sister store, lingerie company Aerie
, which also uses unretouched photos.
Iskra Lawrence is an ambassador for the National Eating Disorders Association.
, a Somali refugee who became the first hijab-wearing model to walk the fashion week runway
, also makes an appearance in the campaign.
Halima Aden was the first model to wear a hijab on the cover of Vogue.
Model and professional bull rider Bonner Bolton, who survived a spinal cord injury in a riding incident, was featured wearing a plaid shirt and jeans.
Bonner Bolton had a life-changing riding accident.
22-year-old rapper Joey Badass wore an “AE” logo hoodie and jeans.
The rapper debuted his first mix-tape five years ago, and has recently become famous.
Model and actress Amanda Steele posed on top of a car wearing ripped jeans.
At 10 years old, she was making YouTube videos.
Professional basketball player Brandon Ingram wore double denim for the ad.
The LA Lakers forward wore a patchwork-style shirt.
It’s worth noting that, while these images aren’CHILES T Shirt Hoodies Sunfrog Photoshopped, they seem to be posed in careful lighting, and — like American Eagle’s sizes — don’t exactly represent a wide range of body types.
At least the images are slightly
more realistic. It’s a step in the right direction, albeit a small one.